Zoom In
Overview
A maximalist "Zoomer-style" room appears in the middle of a highway, uploaded as a 360° photo to a platform typically used for real estate listings and virtual tours.
Tools: 3D modeling, 360° photography, Google Maps / Kuula
Context: Independent work, 2025
A maximalist "Zoomer-style" room appears in the middle of a highway, uploaded as a 360° photo to a platform typically used for real estate listings and virtual tours.
Tools: 3D modeling, 360° photography, Google Maps / Kuula
Context: Independent work, 2025
Concept
Rising rents and precarious income structures have made stable housing increasingly inaccessible for younger generations. Personal style, interior aesthetics, and "Zoomer maximalism" become not markers of excess, but gestures of temporary belonging within places that cannot be secured. What appears as expressive consumption is instead a response to displacement is a way to reclaim agency inside rented, transient environments.
By presenting this scene through the format of a real estate listing and virtual tour, the work highlights the growing distance between the visual language of "home" and the lived housing conditions of those who cannot realistically attain one.
By presenting this scene through the format of a real estate listing and virtual tour, the work highlights the growing distance between the visual language of "home" and the lived housing conditions of those who cannot realistically attain one.
Framework
The work operates at the intersection of platform critique and housing politics. The choice of format – a tool designed to sell or rent property – is itself the argument: the same interface that mediates access to housing becomes the medium for reflecting on its absence.
The work operates at the intersection of platform critique and housing politics. The choice of format – a tool designed to sell or rent property – is itself the argument: the same interface that mediates access to housing becomes the medium for reflecting on its absence.
Process
Most of the objects were modeled in Womp, as a fast way to create the rounded, organic shapes characteristic of maximalist interior aesthetics.
The street was not chosen arbitrarily: it is a highway I cross every day, one that has shaped my experience of the neighborhood. The 360° photo was downloaded using Street View Download 360, preserving the specific location as a personal detail embedded in what might otherwise read as a generic critique.
Everything was assembled and rendered in Blender, then uploaded to Kuula.
The street was not chosen arbitrarily: it is a highway I cross every day, one that has shaped my experience of the neighborhood. The 360° photo was downloaded using Street View Download 360, preserving the specific location as a personal detail embedded in what might otherwise read as a generic critique.
Everything was assembled and rendered in Blender, then uploaded to Kuula.
